The Most Charming Creative Agency in the World


For the launch in the Dutch Market, make-up brand Inglot needed a new brand strategy and identity for the Dutch market website and webshop. Our mision was to inspire women to find their beauty and dare to show it.

Sister Insight

Stop concealing, start revealing, is based on the insight that women should dare to show their beauty. It is time they start showing it on the outside. Focusing on their best features will make women feel much better and prettier. By using color they reinforce everything that is beautiful bringing their personality to life, with colours they love.


We translated our brand statement: ‘Colour brings out the brightest version of you’ into designs for the webshop and retail with colorfull and outstanding/daring design using natural beauty models.


Strategy | Brand identity | Brand Identity | Web design/Webstore | Store designs


Brand manual


Website & Webshop

Inspiring women to show their beauty and bring their personality to life.
Whether we’re developing tools to make life easier,
sharing relevant content or creating communities people want to be part of,
we do it all with a charm that’s contagious.