For the launch in the Dutch Market, make-up brand Inglot needed a new brand strategy and identity for the Dutch market website and webshop. Our mision was to inspire women to find their beauty and dare to show it.
Stop concealing, start revealing, is based on the insight that women should dare to show their beauty. It is time they start showing it on the outside. Focusing on their best features will make women feel much better and prettier. By using color they reinforce everything that is beautiful bringing their personality to life, with colours they love.
We translated our brand statement: ‘Colour brings out the brightest version of you’ into designs for the webshop and retail with colorfull and outstanding/daring design using natural beauty models.
Strategy | Brand identity | Brand Identity | Web design/Webstore | Store designs
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