The Most Charming Creative Agency in the World


In order to grow in the Netherlands RITUALS had to shift from the gift for just ‘someone’ to the daily gift for yourself. What does that mean for the concept stories behind their collections?

Sister Insight

Taking inspiration from age-old Asian wisdom, we help you discover the little miracles in everyday routines. Believing happiness can be found in the smallest of things.


We manifested our brand statement 'Enjoy life's little miracles’ thoughout all our communication with the one goal: making every day a bit more special with RITUALS. We added a story to the brand and created inspiration, uplifting concepts, copy and design for activations, campaigns and dozens of contentpages.


Brand manifest | Web content & design | Newsletters | Email CRM | Campaigns | Activation | Banners


content & design webpages


Mini website samurai

How do you create inspirational content when it comes to care products from the male line of Rituals: Ancient Samurai? Heading up towards the launch in Movember we created content and design around the theme ‘Groomed to perfection’.


mini website Tao



Do you also long back to your summer holiday?

For the summer campaign we made several virals to hold on to that summer holiday feeling.




Your mother deserves your attention everyday not just once a year on Mother’s Day. We came up with the 3 Step Gift; one gift on Mothersday and two more gifts will be send to her on other moments with your personal note.

Whether we’re developing tools to make life easier,
sharing relevant content or creating communities people want to be part of,
we do it all with a charm that’s contagious.