Verstegen is the mother brand of Verstegen Spices & Sauces, Kumar's, and Mesa Mexicana.
We were asked to help develop a new strategy and craft a brand identity that would strengthen their positioning in the world of spices and sauces.
Consumers have diverse needs when it comes to cooking: from the amateur chefs to the culinary experts, from the foodies to those who want their cooking experiences to be quick and easy. We believe that with a little help everyone can cook. This insight led us to create: ‘Discover the CHEF in you with Verstegen’.
‘Discover the CHEF in you’ aims to help home cooks upgrade their daily meals to new culinary heights. This promise appeared everywhere: from a simple shelf strip in a supermarket, to larger in-store promotions, print and digital advertisements, websites, digital tools, and trade fair stands. In print, we focused on the ways in which Verstegen can help you turn the ordinary into something culinary. Online we shared useful tips and tricks about how to add your own flavour to a dish.
Brand strategy | Website | Digital tool | Ads & advertorials | Campaigns | Trade fair stand | Banners
Online content focused on sharing useful tips and tricks about how to use different flavours and really make a dish your own.
CAMPAIGN & DIGITAL TOOL
Spices are a low-involvement product, so we created a high-involvement service around it—the outdoor dinner planner. The first online tool that made it really easy to organise a dinner outside with friends. You could use the tool to invite your friends, organise who brings what, and who cooks what, and add a location. All in just a few clicks.
TRADE FAIR STAND
Whether we’re developing tools to make life easier,
sharing relevant content or creating communities people want to be part of,
we do it all with a charm that’s contagious.